How Important Is Usability: Tips from A Web Design Services Company Singapore
Do you think creating an eye catching website which fails to perform basic functions is everything for you to enter in digital world? Then you are mistaken — Usability in website design is one most important aspect combined with the visual appearance of a website.
Usability is nothing but making sure that everything is easy to find, read, and use on your website. To put it simple, it is about making your website as user-friendly as possible. Users do not usually prefer websites that are slow to load, difficult to navigate or less aesthetic. Your competitors may have everything optimized based on the needs and requirements of the target market and users would choose them over you, thus reducing your conversion. On the other side a happy and satisfied users enjoys their experience on your website, may even recommend your service to others and come back again. A good designer understand the importance of usability by properly balancing between function and form. Asaweb design services company singapore, here are few tips on what you can do to improve your website usability.
Know your users
Despite of the aesthetic part of the website, design should be also made considering the end users. They can be your potential customers or existing clients who may benefit from your website. Knowing and understanding their needs and expectations is the first step to increasing your usability.
Users go online to look for information or buy something they need. So it is necessary to make sure your website meets their requirements by guiding them through easy navigation. Also same navigation menu should appear on every page of your website.
Do not overload your page with too many contents
Web users do not spend too much time reading the entire story, instead they have short attention span. Hence make sure to cut short unnecessary information, long paragraphs and sentences and use use attention grabbing writing techniques. Usually shorter articles enhance readability.
Right use of typography:
Try to keep the number of fonts to minimal. Too many fonts may make your site appear cluttered and create confusions for users. Spacing between words, lines and paragraphs are also important, as it can drastically affect the legibility of readers. Optimal width for text lines to be between 45 and 75 characters
Right selection of images and their usability
Choose images that are appealing to your target audience, so that it can make relevant impact on the web user. Also inappropriate placement of images may distract the end users and will have a negative impression about their experience on your website.
Quick load time
Online shoppers expect pages to load at a faster rate. Or else they will leave your website and look for a better.
Right choice of colour combinations
Different Colours have different meaning and it affects the psychology of users. Choose it correctly, coz by choosing the right colors for your brand or website, you are sending out a particular message to your audience.