Unless you don’t want anybody to see your website, search engine optimization is one of the most important things you have to do as the owner of a website or blog. Needless to say, this is not an easy thing to do. There are no clear-cut rules on how to achieve the highest ranking on search engine results. All in all, there are a few SEO tips you can use to boost your ranking and traffic.
Focus on a user-centric design that is navigable and loads fast
The first is creating a user-centric website. The mistake that most web developers make is that of assuming that complex websites are the most attractive. This is not true. Most of the best ranking websites use simple web designs. Therefore, include only the relevant elements in your design. Doing so will further ensure that your website is navigable by both visitors and search engine crawlers. The lack of clutter will also guarantee that your website loads fast.
Create high quality content
Another important thing you have to do is to ensure you only publish high quality content on your blog or website. Nobody wants to read or share fabricated content. Do not copy and paste content from other sites. Pick a field you are good at and create unique content that adds value to your audience. High quality content is easily shared.
Posting once a month is good but it will not do much in boosting your ranking. When it comes to SEO, you have to post as often as you can. Both search engines and online audiences avoid sites that lack fresh content. Keep your site alive by posting regular high quality content.
Generate more backlinks
Last but not least, backlinks are important. The more backlinks you have the more value your site will have in the eyes of search engines. You can generate backlinks by posting and commenting on social media, guest blogging and commenting on online forums.