Visitors will judge your site in a matter of moments. Oftentimes, marketers refer to the “Blink Test,” that just means a visitor can scan your site in 3 to 5 seconds and evaluate your content, judge the content and determine if they have a desire to remain there, perform an action, or exit. The split second decision includes the harsh reality our company needs to understand and strategize for. All visitors who land on your site represent another possible customer. The following easy tips may assist you in ensuring your Toronto website design passes the above blink test and paints your company in a good light.
Construct Pages that quickly load
Your pages must load fast! Just how fast? REALLY fast. The average Internet consumer expects a webpage to load in 2 seconds and under, down from 4 seconds in the year 2006; and after 3 seconds, up to 40 percent are going abandon your site, according to a study by Gomez
Simple, short copywriting
Absolutely, it is an ego boost to utilize industry jargon and place yourself up upon a pedestal with all of your fancy jargon, yet when your site visitors are assessing your site in under 5 seconds you must keep your copy simple, tight, and right to the point.
PPC, social media, and keywords get visitors to a landing page; however, from there, the navigation must guide visitors to the next phase of the journey. Your site’s navigation must be easy to use and intuitive. One of the initial measures we take in all our website design Toronto a project is a full sitemap and overall architecture of the website. If functionality includes the foundation, the sitemap is the framing. It is not an area to be creative. You must use standard terminology for the navigation in order for it to be instantly understandable.
Optimize for tablet and mobile
Forty-six percent of mobile user’s state having a hard time interacting with a web page, and 44 percent complain of navigation being difficult. If you have not optimized your site for tablet and mobile viewers you’re missing possible sales opportunities. Period.
Make it simple to take the following step
As the blink test goes, your site must present data in a concise and clear way I n order for visitors to be able to scan the page in under 5 seconds. Our Toronto website design company recommends clear calls-to-action which make it simple for a visitor to take the following step- sign up for a free trial, download a whitepaper, or watch a demo video.