Website design can be a hot topic for debate considering the many factors that go into making a good site. You want to make your website show up in the search engines, preferably on page one; and at the same time you want your site to be aimed at your visitors so that they stay on it for as long as possible.
Here are some tips that you should keep in mind when you design your website so that it is appealing and keeps visitors wanting more.
Web Design Tip # 1: Keep It Simple.
If you visit some of the best websites on the Internet, you’ll see one common thread running through each site, and that is they are kept simple. A cluttered site will confuse your visitors and they will leave, looking for something better.
Make sure it is pleasing to the eye by having a simple design. A simple design does not mean that it cannot be very beautifully done; it just means that it is not too busy and distracting. Take a look at other websites in your niche that are doing well. You will see that their design is simple yet appealing at the same time.
You also need to make sure that it is free of any errors because it would either consciously or subconsciously turn off your visitors. A website that is full of errors will be a complete distraction because the viewer will have his attention fixed on these errors whether he knows it or not.
Web Design Tip # 2: Keep It Quiet.
No matter how tempting it may be, do not have music playing on your site when it is first loaded. Most of the people that visit your site will move onto the next one as fast as they can as soon as they hear music blasting out of their speakers or into their headphones.
Similarly, a website that opens with somebody talking can be quite a turnoff to many people. You should instead consider having a control that can be used to turn on music if they want, or a video they can control for instructional material.
Web Design Tip # 3: Avoid Automatic Pop-ups.
Pop-ups can irritate a lot of people, and many visitors will just press x on the screen as soon as it opens. Although pop-ups are common these days, a site designed for the average consumer should not have a pop-up on the main page.
You are risking your reputation by putting pop-ups on a page, and may even be considered a spammer by some. If you are trying to build up a positive reputation in your niche, drop the pop-ups.
If you are building a subscriber list, you could either put an inline subscription form on your site, or use an exit pop-up so visitors can only view the pop-up once they leave your site (not while browsing).
Web Design Tip # 4: Make It Browser Friendly.
While many people use Internet Explorer, those that are using another search engine – such as Firefox – need to have the website open properly for them as well.
When you design your website you will need to test it on different browsers to make sure that it is compatible with some of the major ones. At the very least it should work on Firefox and Internet Explorer, but getting it to work on Safari and Opera should be a goal as well.
Web Design Tip # 5: Keep The Flash Away
Generally speaking, flash websites take longer to open and are not as search engine friendly as regular sites. If the website takes too long to open, the visitor will just head over to the back button, click it and then move on over to the next site.
Flash websites were popular when they first made the scene, and they can be very fancy and flashy; but they can be distracting and irritating at times.
If your focus is to impress visitors, then perhaps a flash website would be appropriate. But if your focus is to make money and build relationships (which is the aim of most website owners), then posting beneficial content and including some attractive graphics would do. Resist the temptation of using a flash site and remember to keep it simple.